Privacy Policy

IDENTIFIABLE DATA WE COLLECT

To successfully fulfill your orders and provide a personalized luxury shopping experience, we process various data types depending on your interactions with our site:

• ⁠Identity & Contact Profile: Your first name, last name, email address, physical delivery address, billing coordinates, and active telephone numbers.
• Transactional Ledger: Comprehensive records detailing exact payments settled at our checkout, clothing sizes ordered, historic purchase metrics, and communications with our customer concierge team.
• Device & Digital Footprint: Your Internet Protocol (IP) address, regional time zones, browser type, operating system, and data captured via custom server logs or pixel identifiers regarding how you browse our apparel collections.
• Marketing Preferences: Your explicit selections regarding the receipt of SMS collection alerts, seasonal lookbooks, or email newsletters.

THE LAWFUL BASIS FOR DATA PROCESSING

We do not sell your personal data. We process your information strictly under established international legal frameworks, including the Nigeria Data Protection Act (NDPA) and global consumer standards:

1. Contractual Necessity: Processing your name, address, and contact details is mandatory to fulfill our primary contract with you specifically, processing payments, and dispatching your cargo via DHL Express.
2. Consent Affirmation: When you voluntarily subscribe to our mailing lists or drop alerts, you grant us explicit consent to transmit tailored digital updates. You hold an absolute right to withdraw this consent at any time via opt-out links.
3. Legitimate Business Interests: We evaluate proprietary server analytics to monitor platform performance, mitigate automated security threats, and protect against systemic transaction fraud.

PRIVACY, SECURITY, & THIRD-PARTY PROCESSORS

Because our platform is custom-built, we maintain direct integrations with specialized third-party services to securely execute transactions:

• Payment Infrastructure: Financial transactions are handled by integrated, PCI-DSS compliant payment gateways (such as Flutterwave, Paystack, or global processors). Dáraah does not view, capture, or store raw, unencrypted credit card details on our local servers. All payment pathways are secured via encrypted APIs.
• Global Logistics Carriers: Your name, address, and phone number are shared directly with priority global couriers (DHL Express) to manage customs entry clearance and execute home delivery.

LOGAL STORAGE & DATA RETENTION

We retain your personal metrics exclusively for the duration necessary to satisfy the specific commercial mandates for which they were captured, such as fulfilling your order, processing size exchanges, or meeting corporate tax compliance guidelines. Data is stored securely on our private, protected server infrastructure and is fully anonymized or destroyed once it is no longer required for legitimate business or legal paths.

YOUR STATUTORY PRIVACY RIGHTS

Under applicable data protection laws, you hold clear structural rights over your information:

• The Right to Access & Inspect: You may request official documentation regarding the personal profiles we maintain on our systems.
• The Right to Correction: You may request immediate adjustments to incomplete or inaccurate account details.
• ⁠The Right to Erasure: You may request that we purge your personal profile from our databases, provided those records are no longer required to fulfill active orders, handle legal disputes, or satisfy mandatory tax structures.

To exercise any of these privileges, please file a formal request with our compliance desk at info@daraahlimited.com.

POLICY REVISIONS

We reserve the right to modify this Privacy Policy as our custom infrastructure updates or global privacy regulations evolve. All revisions will be posted directly to this page with an updated modification date. Your continued use of the platform following an update confirms your acceptance of the revised guidelines.